Get a fractional CMO who knows your industry — and gets results

Balsom & Co. isn’t just another marketing company. I’ve run my own business, so I know the challenges CEOs face when it comes to investing in marketing. We partner with water and environmental businesses to create personalized marketing strategies based on a comprehensive 360° audit of your company, your team, and your goals in just 90 days.

Unlock marketing that works

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Do you feel like this?

Feel like your marketing isn’t working as hard as you do

Spending money without knowing if it’s making a dent

Hoping you’ll see a good ROI from your efforts

Wondering if you’re wasting opportunity and time

Feeling overwhelmed by marketing options

Wishing there was an expert who could help you

You've built your business—now let us help it thrive. You deserve it.

Here’s how Balsom & Co. can help your marketing and your bottom line by providing strategies that are:

Expert-led, CEO-approved

With 15+ years of real world experience as a business owner, I understand your pain points and deliver results- focused strategies that I’d use myself.

Tailored, not typical

Our marketing strategies are custom- built for your business–no cookie-cutter approaches, just solutions designed for your unique needs.

Specialized for your sector

With 10+ years of working in the water & environmental sector, I focus on customized marketing solutions specifically for this field, aligned with your goals.

Unlock marketing that works

See what others are saying..

“Paul quickly identified key focus areas for our business. His dual expertise in strategic planning and tactical execution was invaluable. His ability to pinpoint opportunities and provide clear direction has made him an outstanding asset to our team.”

Jon Clifford

CEO at ServiceBox

“Paul is a seasoned marketer with the right mix of strategy and tactics to achieve measurable results. He has a big-picture orientation to goals while producing practical improvements. I highly recommend him.”

Ryan Stout

Partner at Astute Communications

"Paul has helped us focus by creating a digital marketing action plan. His thorough responses and monthly meetings continue to provide real-time progress."

Grace Adele

Founder of Sage and Brush

"Paul Balsom played a pivotal role in overhauling our customer onboarding and enablement curriculum. His expertise and strategic insights streamlined our user onboarding flow, improving the overall user experience and accelerating time to value. Thanks to Paul’s collaborative approach and attention to detail, the new curriculum is both practical and impactful, driving higher user adoption and setting our customers up for long-term success. We are incredibly grateful for his contributions and highly recommend his services to anyone looking to elevate their marketing or customer success initiatives."

Ahmed Badruddin

CEO of Citylitics

Companies I've Helped Grow

I've been where you are, that’s why I do what I do

As a business owner myself, I know how hard it is to pay for marketing that just doesn’t work or doesn’t feel like you. I have spent 18 years as a marketer and 10 years as a business owner learning what converts so you can stop losing sleep and start gaining customers.

Unlock marketing that works

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Here’s how you can get marketing that works as hard as you do

Three simple steps to stop worrying and start winning customers:

Choose your service

Find the option that works best for you, from a simple analysis to an engaged CMO.

Get a customized audit

One-size-fits-all marketing isn’t good marketing. We start with an assessment of where you are so we can find the solutions that fit.

Start growing your business

We’ll work to implement strategies that work for your business. See results in as little as 90 days.

Our Services

Fractional CMO Engaged

Receive a comprehensive marketing strategy with prioritized campaigns. I’ll work daily with your team to execute the strategy.

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Fractional CMO Advisor

Weekly check-ins to keep your team on track and continually improve campaigns.

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Half-Day Consultative Strategy Session

A 4-hour session after a couple of weeks of email preparation to outline the customer journey and essential next steps for your marketing department.

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SEO Audit & Sprint

A thorough SEO audit and sprint to analyze website data, address technical errors, and create a strategy for maximizing organic growth within 3 or 6 months

Learn more

Get a fractional CMO who knows your industry — and gets results

Do you feel like this?

You've built your business—now let us help it thrive. You deserve it.

See what others are saying..

“Paul quickly identified key focus areas for our business. His dual expertise in strategic planning and tactical execution was invaluable. His ability to pinpoint opportunities and provide clear direction has made him an outstanding asset to our team.”

“Paul is a seasoned marketer with the right mix of strategy and tactics to achieve measurable results. He has a big-picture orientation to goals while producing practical improvements. I highly recommend him.”

"Paul has helped us focus by creating a digital marketing action plan. His thorough responses and monthly meetings continue to provide real-time progress."

Companies I've Helped Grow

I've been where you are, that’s why I do what I do

Here’s how you can get marketing that works as hard as you do

Choose your service

Get a customized audit

Start growing your business

Our Services

Fractional CMO Engaged

Fractional CMO Advisor

Half-Day Consultative Strategy Session

SEO Audit & Sprint

Fractional CMO Advisor

SEO Audit & Sprint

Don’t waste anymore time with underwhelming marketing