Fractional CMO

Services for Water & Municipal-Focused Companies

Fractional CMO Engaged

About 10 hours per week inside your organization to:

Translate the CEO & Board’s vision into marketing campaigns and objectives
Define the key talent needed to reach business goals
Assist HR in finding, interviewing, and managing qualified talent to implement the marketing strategy
Report weekly to the CEO and Board on all mutually defined KPIs
Innovate continuously to overcome roadblocks and achieve marketing and sales goals

Ideal for you if:

Your business’s revenue is at least $1 million annually or you’ve recently raised growth capital
You need strategic leadership and execution but not a full-time hire

Schedule a Call

Fractional CMO Advisor

Post-consult or 90-day sprint at the Engaged level, this includes:

Sprint planning calls twice monthly
Unlimited email correspondence
Long-term growth with minimal financial risk
Access to marketing campaign standard operating procedures (SOPs)
6-month minimum commitment

Ideal for you if:

You are a startup or an established company
You have a strong marketing team and have worked with a Fractional CMO on strategy
You need a marketing leader to keep the team on track and adjust priorities as campaigns launch

Schedule a Call

Half-Day Consultative Strategy Session

In this half-day session, we will:

Conduct a 4-hour Strategy Session using the Functional Marketing® Framework to focus your marketing strategy
Prepare with a 7-day email correspondence period
Deliver an immediate marketing punch list, a list of blind spots, and campaigns for the next 1-6 months

Ideal for you if:

Your business’s revenue is at least $1 million annually
You have a strong marketing team but need a fresh, accurate strategy
You want to see how the Functional Marketing® Framework works before hiring a Fractional CMO

Schedule a Call

SEO Audit & Sprint

This includes:

Review of Google Analytics & Google Search Console data
Competitive analysis
Website quality audit
Short to mid-term SEO improvement strategy
Content & link acquisition analysis

Ideal for you if:

You want to increase your visibility on Google or other key platforms
You don’t know why you’re not ranking on the first page of Google for target keywords
Your core website reports are consistently poor

Schedule a Call

Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert and see a greater return on your budget.

Schedule a Call

See what others are saying..

“Paul quickly identified key focus areas for our business. His dual expertise in strategic planning and tactical execution was invaluable. His ability to pinpoint opportunities and provide clear direction has made him an outstanding asset to our team.”

Jon Clifford

CEO at ServiceBox

“Paul is a seasoned marketer with the right mix of strategy and tactics to achieve measurable results. He has a big-picture orientation to goals while producing practical improvements. I highly recommend him.”

Ryan Stout

Partner at Astute Communications

"Paul has helped us focus by creating a digital marketing action plan. His thorough responses and monthly meetings continue to provide real-time progress."

Grace Adele

Founder of Sage and Brush

"Paul Balsom played a pivotal role in overhauling our customer onboarding and enablement curriculum. His expertise and strategic insights streamlined our user onboarding flow, improving the overall user experience and accelerating time to value. Thanks to Paul’s collaborative approach and attention to detail, the new curriculum is both practical and impactful, driving higher user adoption and setting our customers up for long-term success. We are incredibly grateful for his contributions and highly recommend his services to anyone looking to elevate their marketing or customer success initiatives."

Ahmed Badruddin

CEO of Citylitics