A fractional CMO is a part-time executive who runs your marketing team and is accountable forall marketing outcomes. I’ll assess your goals, understand what has worked so far, and create acomprehensive marketing plan tailored to achieving those goals. I ensure your team performswell and establish systems to make marketing a reliable asset.
What Does a Fractional CMO Do?
Hire marketing employees and consultants
Manage KPIs to ensure profitability
Optimize marketing spend to reduce costs
Build a lead funnel for predictable revenue growth
Develop your marketing strategy
Refine messaging and positioning
Implement systems for your team
Map out the customer journey
How to Know if You Need a Fractional CMO:
You’re running the marketing team instead of focusing on being the CEO
Uncertainty about the next marketing campaigns
Lack of a mapped-out customer journey or clear KPIs
Over-reliance on channel partners for leads
Inability to take charge of your growth trajectory
