Hi, I'm Paul

and I know firsthand what it’s like to build and scale a business. Before founding Balsom & Co, I spent 10 years running a company in the water sector, navigating the challenges of growth, marketing, and operations.

It wasn’t always smooth sailing. That’s where I learned the most–and those lessons are the foundation of what we do here at Balsom & Co.
18+
Years of Experience
10x
My previous company’s growth

From Business Owner to Fractional CMO

When I transitioned from running my own business to helping other companies as a fractional CMO, it was clear that many CEOs face the same hurdles I did.

You’re trying to grow your company, but between industry complexities and the ever-evolving world of marketing: It’s easy to feel stuck. 

The truth is, you shouldn’t have to be a marketing expert to get your business in front of the right customers.

That’s where we come in.
Trusted by thousands
Certificate awarded
Weekly reports
Proven track of success

Real-World Experience Meets Strategic Marketing

At Balsom & Co, we don’t believe in one-size-fits-all strategies. My experience as a business owner gives me a unique perspective on how marketing decisions impact the bottom line. I understand the importance of results that speak for themselves, not just flashy metrics.

 Our team delivers marketing strategies that are tailored, practical, and laser-focused on driving business growth in the water and environmental industries. They’re also focused on where you and your team are. 

Right now.

To always learn and improve in order to create better world for the generations to come.
12
of 500+ companies work with us
20+
years on the market
80%
more efficient SEO with me

Built on strong values to give you stability

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Awarded

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Professional

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Innovative

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Supported

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Dedicated

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Global

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Creative

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Focussed

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Our Approach is Built on Trust and Expertise

We know your time is valuable, and we respect that. At Balsom & Co, we start with a customized focus on what really matters to you and your business. We know that there’s no blanket solution for your company. 

We combine industry expertise with a fact-based, company-customized approach, making sure every decision we make is rooted in your goals.

Let’s Connect

I’ve been in your shoes. I know what it takes to grow a business from the ground up. Whether you’re ready to take your marketing to the next level or just want to talk through your challenges, I’m here to help. Let’s work together to build something great.

Meet the legendary team

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Michael Scott

CEO & Founder

Dwight Schrute

CTO & Founder

Pam Halpert

Designer

Jess Newman

Data

Jim Halpert

Sales

Clark Kat

Developer

Michael Scott

CEO & Founder

Dwight Schrute

CTO & Founder

The Vibe Around the Office

Here’s a snippet of the music we’re listening to while we work these days… enjoy!